COMMERCIALIZATION

  • PRODUCT TO MARKET: ARE YOU READY?

    AUTHOR: // CATEGORY: Commercialization, Marketing

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    Don Greenfield_Maker Therapy_Product to MarketSome “makers” simply enjoy getting their hands dirty – literally and figuratively. Others want to make money with their product.  If that’s you – here are 10 questions to explore where you are on the product-to-market continuum. Keep in mind these are not start-up questions.  You’ll need to be mindful of these core issues throughout the life of your product and venture! (more…)